Guide to Measuring Web Performance

How to Analyze a Website?

A successful website depends not just on visual design, but also on a solid technical foundation. That’s why site analysis is essential to identify performance issues, SEO problems, and opportunities for improvement.

What is Site Analysis?

Site analysis is the process of evaluating a website’s technical structure, performance metrics, and SEO readiness. It covers everything from page speed and mobile compatibility to metadata and broken links.

Why Should You Analyze a Website?

To improve page loading speed
To identify SEO issues
To enhance user experience
To ensure mobile responsiveness
To detect security vulnerabilities
To achieve better rankings on Google


Steps to Perform a Website Analysis

 Test Page Speed

Use tools like Google PageSpeed Insights or GTmetrix to measure load time. Slow websites hurt both SEO and user satisfaction.

2. Run an SEO Audit

Check for title tags, meta descriptions, header structure, internal/external links, image alt tags, and keyword optimization.

3. Check Mobile Compatibility

Make sure your website works smoothly across all screen sizes. Mobile-friendly websites rank higher.

4. Find Technical Errors

Look for 404 pages, redirect loops, SSL issues, and JavaScript errors that affect performance.

5. Evaluate User Experience

Analyze bounce rate, average session duration, and navigation ease to measure how users interact with your site.

6. Inspect Site Security

Ensure your site uses HTTPS, secure forms, and has no open ports or vulnerabilities.

Tools You Can Use

Google PageSpeed Insights
Google Search Console
GTmetrix
Ahrefs / SEMrush
Screaming Frog
Rankift (powered by Overmift)