What is DA/PA Score?

What is DA/PA Score? How to Increase Website Authority?

DA (Domain Authority) and PA (Page Authority) are essential metrics in SEO that indicate how trustworthy and powerful a domain or specific page is in the eyes of search engines.

What Do DA and PA Mean?

Domain Authority (DA):
Developed by Moz, it measures the ranking strength of an entire domain on a 1–100 scale.

Page Authority (PA):
This reflects the ranking potential of a single web page, also on a 1–100 scale. Both are predictors of how well your site or page can rank.

What Affects DA/PA Scores?

Quality of backlinks from authoritative sites

Original, well-structured, and updated content

Fast loading speed

Mobile compatibility

Proper on-page SEO

Low spam score

Why Improve Your Site’s Authority?

Rank higher in search engines

Build trust for backlink partnerships

Compete in high-volume keyword spaces

Strengthen brand reputation

Strategies to Increase DA/PA

Earn High-Quality Backlinks

Get links from industry-relevant, high-DA websites.

2. Create Strong Content

Focus on informative, long-form, and keyword-rich articles.

3. Fix Broken Links

Use tools like Search Console to detect and fix 404 errors.

4. Drive Social Engagement

Share content on social platforms to attract visits and shares.

5. Improve Site Speed

Fast sites rank better and reduce bounce rates.

6. Ensure Mobile Optimization

Responsive designs help with rankings and UX.

How to Check Your DA/PA?

Use MozBar browser extension

Visit Moz.com and use the domain analysis tool

Tools like Ahrefs and SEMrush also report these metrics