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We make complex ideas easier to understand.
OVERMIFT / BRAND GUIDEBeyond
Beyond
a name.
An identity connecting ideas to the digital world. Explore the marks, colours and words that make us Overmift.
Download the logo kit ↓Presentation in motion · original artwork unchanged
Move your pointer over the emblem. On touch screens, the presentation moves gently.
IDENTITY IN EVERY DETAIL01 — OVERMIFT
01 / OVERMIFTYour next step
01 02 03
Your next step
in the digital world.
Overmift brings together domains, web hosting, virtual servers and business communication services. From giving an idea a place online to developing a digital project, we offer tools that fit the need.
Consistent
We maintain one identity across every touchpoint.
Forward-looking
We make room for new ideas and digital possibilities.
SYMBOL / CONCEPT
01 02 03
A mark with direction.
A visual reading of the emblem
The open circle suggests continuity and an evolving digital world. The arrow-like centre points forward: a clear direction within an open field. These are visual associations, rather than a claim about the logo’s historical origin.
Open circle
A recognisable silhouette with room for movement.
Directional centre
An upward-pointing form that evokes progress and focus.
One connected identity
The compact symbol and extended wordmark adapt the same identity to different spaces.
Digital precision. Human clarity.
Our visual concept combines geometric forms, a confident blue, deep navy and warm yellow accents. Neuropolitical provides a technological character; Montserrat makes communication readable and approachable. Motion adds depth to presentations, while the supplied master logos stay flat and unchanged.
02 / LOGOOne identity.
One identity.
Different expressions.
Our symbol and wordmark express the same brand. Choose the right version for the background and preserve the original proportions and files.
03 / COLOUR
Our signature colours.
The energy of blue, the depth of navy and the warmth of yellow. These codes come from the original logo files shared here.
04 / TYPOGRAPHYTwo characters.
Two characters.
One voice.
Montserrat is the readable face of our communication. Neuropolitical brings a technological character to our brand identity.
Aa0123456789
Montserrat
Interface & communicationA clear, readable rhythm for headings, descriptions and digital interfaces.
Montserrat · Specimen
Neuropolitical
Brand characterDistinctive, technology-inspired letterforms. Use the original logo file rather than retyping the wordmark.
These images are typography specimens, not font files. Check the relevant licence terms before using a font.
05 / CONSISTENCY01 02 03 04
Keep the identity consistent.
Preserve proportions
Do not stretch, compress or rotate the logo.
Give it room
Leave enough clear space to separate the logo from surrounding content.
Keep the contrast
Choose white on dark backgrounds and blue or navy on light backgrounds.
Use the original
Do not add shadows, outlines or new colours. Use the supplied artwork.
06 / IN MOTIONOvermift,
Overmift,
in motion.
Another expression of our identity. Watch our brand film.
One identity.
Overmift, everywhere.
Download the original logo files in one kit for presentations, promotional work and digital projects.
Download the logo kit ↓